Portfolio
Colby Communications conceptualizes and delivers communications projects to targeted internal and external audiences using all forms of print and electronic media, including brochures, talking points, TV and radio scripts, executive communications, newsletter articles, white papers, product and industry backgrounders and Internet copy. Here’s just a partial list of projects the firm has completed for a growing roster of companies.
External, Business-to-Business and Business-to-Consumer Communications
For companies and organizations such as American Bankers Association, BDO Seidman LLP, CNA Financial Corp., Lincoln Financial Group, Robert W. Baird & Co., and Van Kampen Investments Inc., an operating unit of Morgan Stanley, the principal has developed and implemented communications plans for a wide range of major external firm initiatives
Corporate Communications
For multiple companies, the principal has assumed responsibility for strategic communications projects, including speechwriting, talking points and board presentations, for CEO and senior-level executives. The principal also has developed and implemented both print and Web-based communications programs that convey the importance of key corporate strategic initiatives to department heads and employees.
Employee Communications
The principal has extensive experience developing and implementing detailed communications plans for key internal firmwide initiatives. These include wellness programs, employee opinion surveys, pension, 401(k) and profit-sharing plan communications, benefits and open enrollment communications, and best place to work competitions, including the Fortune 100 Best Companies to Work For. In addition, for companies such as BDO Seidman, Robert W. Baird & Co. and Morgan Stanley, the principal has developed, written and edited articles from concept to execution for the companies’ intranet news portals.
Market Research
For Vertical Web Media LLC, publisher of Internet Retailer, a monthly national business magazine that is at the core of an e-commerce conference and four directories that serve the retailing community, the principal has served as a key independent researcher and writer for several publications. These include: The Guide to E-Commerce Technology, a 368-page annual publication that contains business profiles and vital product and client details on 700 application developers and service providers in 22 different market segments, the Top 500 Guide, an ranking and analysis of America's 500 largest e-retailers based on annual sales on the web, and Guide to Retail Web Site Design & Usability, an annual publication and resource for web retailing design professionals and e-commerce executives.
